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A ‘lead’ is a potential sales contact, an individual or organisation that expresses an interest in your goods or services.

It is someone who completes a certain goal that you have set up in your analytics. A goal can be anything from someone completing a contact us form to getting on the phone and calling your business. When we set up your business up with Grow, we’ll sit down and discuss with you what it is you want to be tracked as a goal.